How To Get Started with Advertising on Social Media

There’s no doubt that social media is a powerful tool for businesses of all sizes. Not only can it help you build brand awareness and connect with customers, but it can also be a great way to drive sales.

But how do you use social media advertising to its full potential? Here are a few tips:

1. Know your audience.
   Before you start advertising on social media, you need to know who your target audience is. This will help you determine which platforms to use, as well as what type of content to create.
2. Create engaging content.
   Your social media advertising should be engaging and interesting, so that people will want to click on it. Try to mix up your content, and include videos, images, and infographics. (There will be a bit of trial and error with your content, some things will work, some don’t. It all depends on your audience.)
3. Use targeted ads.
   Make sure you’re using targeted ads, so that you’re reaching the right people. You can target people based on their age, gender, location, interests, and more. Depending on your organization and the service you provide, you will want to really hone in on your audience. Having users from 100+ miles away see your ad could just be a waste of money.
4. Experiment with different platforms.
   Not all social media platforms are created equal. Try experimenting with different platforms to see which ones work best for your business. Whether you go for Facebook and Instagram or venture into TikTok and Twitter – your best option will depend on your target audience.
5. Track your results.
   Make sure you’re tracking your results so that you can see how social media advertising is impacting your sales. This will help you determine which ads are working and which ones need improvement. There is always a bit of trial and error with social media advertising, so you will want to review your results at least on a monthly basis – then you can adjust your plans based on what works, and what doesn’t.

Creating content, managing ads, tracking results – it can be a lot. But JJN Multimedia can help! We work with a number of our clients to develop, post and monitor their social media accounts every month. We also place paid advertisements and can help you determine how to get the most bang for your buck. On average, our social media clients see 40 new followers per quarter through organic (non-advertising) social media efforts, and even more with paid advertising on specific social platforms.

Have questions? Feel free to email jd@jjnmultimedia.com!